Founder, Evolve Marketing LLC, Sandra de Novellis featured in WomenLead Magazine
As we enter 2024, the marketing industry continues to undergo rapid evolution driven by advances in technology, shifting consumer behaviors, and a heightened focus on brand values and social responsibility. At the forefront of these changes is Sandra de Novellis, an innovative thinker who has spent over 20 years honing her expertise across Fortune 500 corporations, creative agencies, internet startups, and more. In 2020, Sandra made the bold decision to launch Evolve Marketing LLC—a new kind of marketing firm built to empower small and medium-sized businesses.
"During COVID, there was a real need for strategy and guidance at the leadership level for SMBs," she explains. "With so many tools and channels, it's difficult for companies without in-house marketing teams to know where to start."
Rather than simply selling services, Sandra focuses on understanding each business's unique goals, challenges and identity. "Post-pandemic, customers didn't want to be 'sold'—they wanted to be listened to," she notes. Through extensive C-suite interviews, surveys of middle management, and deep analysis, Evolve Marketing uncovers any hidden pain points before crafting strategies tailored to each client.