Digital Edge Case Study
Client Challenge: Digital Edge faced a significant industry shift as their clients began migrating to cloud services. To stay competitive, they needed to completely reposition their brand, update their messaging, refresh their website and social media presence, and develop new corporate presentation materials. Additionally, they required a dedicated lead for their AWS partner alliance program to effectively navigate the AWS sales ecosystem and support the creation of targeted content and marketing strategies to align with internal teams.
Evolve Marketing Solution: Evolve responded by developing a comprehensive messaging framework that reorganized Digital Edge’s services into an end to end solution across: Compliance, Cybersecurity, and Operations. This new messaging was consistently applied across all platforms, ensuring a cohesive brand voice.
To further modernize Digital Edge’s brand presence, Evolve Marketing rewrote website content, created updated brand guidelines, including a refreshed logo and visual identity, and revamped the website. They also enhanced social media engagement and executed targeted email campaigns. Additionally, Evolve Marketing provided a dedicated lead for the AWS partner alliance program, ensuring Digital Edge was effectively represented at key events and within the AWS ecosystem.
Logo Design with Tagline
Brand Messaging & Collateral
Sales Materials
An integrated approach
Evolve Marketing’s strategic repositioning efforts, combined with their leadership in the AWS partner program, enabled Digital Edge to successfully modernize their brand. The enhanced branding, targeted campaigns, and active engagement in the AWS ecosystem resulted in increased awareness, engagement, and revenue growth driving more revenue for AWS and
Results
Enhanced Brand Presence
The updated branding and messaging significantly improved Digital Edge’s market presence and client perception both online and offline. This included a logo refresh and new tagline
Increased Engagement
Targeted email campaigns and social media efforts led to higher engagement rates and increased interest from potential clients (direct end-users and aws ecosystem)
Fintech Market Penetration
The focused presentation materials and targeted messaging built traction with the Fintech audience, leading to new business opportunities.
AWS Marketplace Management
Served as the primary liaison between AWS and Digital Edge, overseeing strategic planning, business development, marketplace listings, and content creation. Led initiatives in case study development and sales enablement to drive growth within the AWS ecosystem.
Revenue Growth
Participation in AWS partner events and the creation of relevant content helped drive revenue growth and solidified Digital Edge’s new positioning, resulting in a 20% year-over-year increase in AWS revenue increase.
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