Mazzola Lindstrom Case Study

Client Challenge:  Mazzola Lindstrom, a boutique international law firm with offices in New York and Los Angeles, faced the challenge of clearly differentiating its unique value proposition in a competitive legal market. Primarily focused on insurance defense, with specialties in Art Law and a dedicated China practice, the firm needed to elevate its messaging to highlight these areas of expertise. Additionally, they sought to enhance personal branding for their partners and attorneys, positioning themselves as thought leaders while effectively communicating the firm’s distinct capabilities to attract high-profile clients.

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Evolve Marketing Solution: Evolve implemented an integrated strategy centered on building Mazzola Lindstrom's brand and thought leadership following a messaging and content framework delivery. By developing authentic, targeted content around trending topics authored in-house, the firm was able to convey their original ideas, legal opinions and personality into the articles and blogs. Our strategy was followed up by promotion of industry events such as NYSBA, ABA, and LACBA, ABC (Art Conferences) as well as engagement in webinars and in-person panel discussions. To support their China practice, Evolve created a Chinese-language version of the firm's website, enhancing accessibility for international clients and demonstrating their team of multi-lingual attorney’s and partners. A regular cadence of social media posts was launched to promote key practice areas, resulting in an average of 80 new followers per month. Additional initiatives included developing press releases, showcasing representative matters, creating detailed partner and attorney biographies, and producing video presentations for specific clients, all of which reinforced Mazzola Lindstrom’s brand messaging and drove engagement to the firm.

Case Studies

Pitch

Brochure

Bios

Brand Guidelines

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Collateral

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Video

Blog

Social Media

Results

Web Metrics

Mazzola Lindstrom saw a 72% year-over-year increase in website traffic, driven by the targeted content and expanded online presence.

LinkedIn Metrics

On LinkedIn, the firm gained an average of 80 new followers per month, with overall engagement surging—post comments alone saw a 176% increase.

These key metrics reflect the effectiveness of the integrated branding and content strategy in building the firm’s online visibility and client engagement.

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