TecEx Case Study
Client Challenge: TecEx, a specialist in global trade and an Importer of Record (IOR) based in Johannesburg, South Africa, encountered a pivotal inflection point in their sales and marketing trajectory. The rapid rise of AI generated unprecedented demand from both technology manufacturers and hyperscalers in the digital infrastructure sector, domestically and globally. As these firms faced increasing obstacles in moving equipment seamlessly across borders due to regulatory shifts and other in-country challenges, the stakes grew higher.
To meet these marketplace demands, TecEx engaged Evolve Marketing to enhance their brand awareness and refine their sales and marketing outreach efforts at the branch level, ensuring alignment with corporate marketing and strict adherence to brand guidelines.
Evolve Marketing Solution: Evolve developed an integrated approach, strategically designed to identify the ideal client profile and craft targeted messaging for key buyer personas within these firms. In collaboration with Novus Ink, Evolve elevated the messaging to resonate with C-suite executives and Senior Operations management, underscoring the critical importance of partnering with a risk management expert for phased deployments and navigating global trade compliance in challenging regions such as China, Brazil, India, Mexico, and Russia.
Together, Evolve and Novus Ink crafted a comprehensive messaging framework to establish TecEx as a thought leader and guide the creation of key deliverables across multiple channels.
Case Studies
Whitepaper
An integrated approach
Development of insightful blogs, articles, and case studies (content writing and design)
A white paper titled "Mind the Gap" (messaging, writing, design)
Branded emails (design, execution, and analysis)
Press releases
A branded social media campaign
MPs through a LinkedIn campaign
Lead generation support and sales enablement, culminating in new signed contracts with
Personal branding initiatives on Linkedin for the Global Solutions Director (training and facilitation)
Attendance at events with corresponding sales outreach and enablement activities
Development of a comprehensive database targeting Data Center, Al, Liquid Cooling, and other sectors
Blog Post
Event Promotion
Results
Enhanced Brand Presence
The updated branding and messaging significantly elevated TecEx's market presence and improved client perception both online and offline.
Increased Engagement
Targeted email campaigns and social media initiatives led to higher engagement rates, increased interest from potential and existing clients, and numerous requests for meetings, webinars, and in-person consultations.
Ready to make a change?
Get in touch and discover how we can help evolve your business for growth